ASA Wraps up a Remarkable 2023 Season
Archery Shooters Association (ASA) Wraps Up a Remarkable 2023 Season with Excitement and Growth
Cullman, Alabama – The Archery Shooters Association (ASA) proudly concluded its outstanding 2023 season with the highly anticipated Delta McKenzie ASA Classic in Cullman, Alabama. Classic Champion and Shooter of the Year titles were awarded, capping off a year marked by exceptional growth and success.
In 2023, the ASA experienced a tremendous surge in popularity and engagement across all aspects of the organization. From increased registration numbers, heightened event participation, and media viewership the ASA truly thrived. The season kicked off with a bang in Foley, Alabama, with a record-breaking 2,029 shooters – both professional and amateur – participating in the Hoyt/Easton Pro/Am, setting the stage for an incredible year ahead. Participation remained robust throughout the season, averaging 1,755 participants at each of the ensuing five Pro/Am tour events, showcasing the talent and dedication of archers from all levels.
One of the highlights of the ASA season was the remarkable growth of Thursday’s Zebra Bowstrings Team Shoot that pairs teams of amateurs with a pro partner. The Team Shoots averaged nearly 500 participants per event, with over $35,000.00 paid out for the year and every winning amateur received a gift certificate for Zebra Bowstrings! These dedicated amateur archers not only honed their skills working with their team professional everyone enjoyed the opportunity to see the new products from the ASA vendors, connect with old friends, and make new friends in a welcoming archery community.
The ASA Pro/Am Tour continued its legacy of paying out the most money in the competitive archery circuit, with an impressive total of $1.9 million in winnings, including direct awards and contingency money, benefiting both professional and amateur archers. This substantial incentive further elevated the sport’s appeal and encouraged archers of all levels to participate and showcase their talents.
The excitement extended beyond the shooting stake as spectators enthusiastically tuned in to witness their favorite archers in action. ASA’s video content experienced unprecedented growth, amassing nearly 3 million views of Pro/Am content across national television and ASA and CAM’s social media channels. This surge in viewership has solidified ASA archery as a thrilling and accessible sport, capturing the imagination of a global audience.
In 2023, ASA’s reach expanded at the grassroots level, with 17,497 shooters participating in nearly 400 state shoots held across 37 states, promoting inclusivity and growth within the archery community. Internationally, ASA Canada experienced remarkable growth with an increase in clubs and participation, showcasing the sport’s universal appeal.
Looking ahead to 2024, the ASA is looking forward to building upon this year’s successes and continued growth as the world’s premier 3D archery tour. The dedication and passion of the archery community, along with the unwavering support of sponsors, vendors, and fans, have been instrumental in making 2023 a truly exceptional season.
The ASA extends its gratitude to everyone who contributed to this year’s success and invites archers and enthusiasts worldwide to join them in Foley, AL, February 22–25, for the Hoyt Easton Pro/Am.
